Our Services
We offer total project design from inception to presentation of the completed analysis, or we can provide support for specific services along the way. We believe that market research is not a “paint by numbers” exercise. Creatively connecting the dots and producing an enlightened analysis requires experienced, senior attention -- not a set of norms and a template.
Concept Testing
Evaluating consumer response to an idea before introducing a product to market. Concept testing identifies perceptions, wants and needs of a product or service. Research that will reshape and refine ideas so they have greater potential for market acceptance.
Copy Testing
Effectively promoting a product, service, or brand is a key component of any business strategy. Copy testing provides a measurement not just of how an ad performs, but also the "why". Extraordinary insight that drives effective communication.
Brand Health & Equity Tracking
Brand research that helps our clients understand the commercial value, or equity, that is derived from consumers’ perceptions of the brand so they can make better decisions to improve and prioritize advertising channels and media placement that will engage within a competitive context.
Market Exploration
A comprehensive understanding of the marketplace is the foundation for all business decisions. Our clients enjoy the benefits of market assessment and opportunity analysis through a comprehensive insights analysis.
Audience Identification
"Birds of a feather, flock together" Advanced statistics and modeling is used to identify the underlying attitudes and behaviors which make segments unique and identify high priority, targetable consumer segments.
Pricing Research
Pricing research which mimics real work decision making that reveals how buyers value the individual components of a product. Clients gain insight into how to improve profitability and price products optimally.
Qualitative Groups & IDIs
Gather in-depth insights into people's attitudes, behaviors, and motivations, often using methods like Focus Groups and in-depth interviews (IDIs), where individual participants provide detailed feedback and personal experiences.
Custom Research
We recognize that what is most important is that research be timely, meaningful and client focused. This means we have to think and change and tailor what we do for each study.
Freelance Support
Get expert help with any phase of your research project including research design, questionnaire development, project support overseeing data collection and tabulations, or report writing