Privacy Policy

Updated: September 2024

We conduct market research on behalf of our clients. This privacy policy is applicable to online survey research, telephone survey research and face to face interviews performed by Bridge Analytics with a mailing address of 24B W Main Street Mendham, NJ 07945. For the purpose of this Policy, the definition of ‘personal data’ is information relating to an identifiable living individual. The terms personal data and personal information are used interchangeably. By participating in this research, you agree to the processing of your personal data as described by the Policy.

We ask you to read this privacy policy carefully. Lawful Collection, Source and Use of Data This Policy explains how we collect, store and use the personal data you provide when taking part in an online, face to face, postal or telephone survey for us or other market research methodologies. When we conduct surveys, our interviewers/ invitations/platforms and questionnaires clearly identify us and explain the purpose(s) of our contact and if applicable, the purpose for our collecting your personal data. You may decline to answer any questions or withdraw from participation in a survey at any time.

Services we perform

Use Case: Market Research Surveys
Purpose: To understand your views about certain products and services or to understand your behaviour in different situations.
Source: We collect this data directly from you via our research partners/suppliers
Data Collected / Processed: Unique identifier, personal opinions, perceptions, behaviors, and demographic information, and in some cases voice/image, if you consent.

Information we share or transfer

Your survey responses are confidentially handled. For market research surveys we combine all participants responses to report on an aggregated basis (without identifying the individual respondents or providing personal information) to the client that commissioned the study. If a research project requires us to identify you individually or provide your personal information with your survey responses to the client that commissioned the study we will ensure you are made aware of this prior to your participation, and obtain your consent. Your survey responses and personal information may be collected, stored, transferred or processed by other divisions within Bridge Analytics or 3rd party service providers for research-related purposes, such as data processing, and fulfilment of incentives both within and outside the United States. They are all contractually bound to keep any information they collect and disclose to us or, we collect and disclose to them, confidential and must protect it with security standards and practices that are equivalent to our own. We do not sell your personal data.

Security of personal information

We have appropriate technological and organizational measures in place to protect your personal data and take all reasonable steps to ensure your personal data is processed securely. All information you provide us is stored in secure servers and environments. Unfortunately, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, we cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we will take reasonable steps to ensure our systems are secure. All our third-party contractors, site service providers and employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.